The difficulty is taste. They have developed a specific, considered relationship with the objects and experiences that make up their life — curating it quietly over years. Another gifted cashmere sweater, another bottle of wine, lands in that life as filler. Appreciated, returned, or forgotten.
What they cannot buy is the experience of being genuinely surprised. Of encountering something that feels entirely right, yet would never have occurred to them. That quality—the sense of being known for the deeper current running beneath the obvious—is the only gift worth giving them.
What follows is an edit for the person who finds luxury standards perfectly ordinary.